Recently, I received an unexpected email from VIDA who are Google Ventures backed fashion ecommerce platform that brings together designers and makers around the world to create original, inspiring apparel in a socially conscious way.
They kindly invited me to collaborate with them to design clothing apparel using my artwork, which is both exciting and alittle overwhelming.
'VIDA’s story is that of the rich, interconnected world we live in -- the story of contemporary life and mindful, global citizenship. We are a global partnership of co-creators, from a designer in Paris, to a producer in Karachi, and a consumer in San Francisco'.
VIDA gives its designers the chance to convert their design vision into products like scarves, tops and dresses. For every VIDA product made, the company offers literacy programs for the makers in Karachi, Pakistan. These makers have the opportunity to learn reading, writing and maths, which they may not have had the opportunity to do before.
If over the next week any of my designs hit 3+ pre-orders each, VIDA will produce the design - how wondrous would that be! Supposing you very much like, do kindly quote this coupon code VIDAVOICES for a 20% discount. To order please visit my VIDA shop here.